Wednesday, April 11, 2007

Lift Strong

As a cancer survivor and gym geek, obviously I am delighted to see this! Especially since I'm following one of Alwyn Cosgrove's programs right now!

I mentioned before that Alwyn is a two-time cancer survivor - he underwent a complete stem cell transplant in June of 2006. After recovering, he decided that it's time for the gym rats to join in the fundraising efforts to support cancer research, without which he would not be around to design brilliant lifting routines and amuse us with his often hilarious and always informative writing on fitness and nutrition.

He got more than 50 trainers and fitness writers to contribute to the book, LIFT STRONG, which turned out to be so long that he decided to release it on a special CD-ROM compilation rather than pass off printing expenses. The digital book is a collection of fitness training secrets and advice from some of the biggest names in fitness and also includes Alwyn’s email diaries documenting his account of everything he went through during cancer treatment. 100% of the proceeds go to the Leukemia and Lymphoma Society.

It's only been a week since LIFT STRONG was launched and already they've raised more than $10,000!

There will be a cure someday. We will look back and be horrified at how we treated cancer "before" - by cutting into and poisoning the body. It's efforts like this that are going to get us there!

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